A role model is a beam of light that illuminates the journey toward dreams; a role model is a banner that gathers the strength of solid work. On the Group's journey of deepening overseas expansion and advancing its global layout, every overseas market is an outpost of development, and every overseas salesperson is a key force in breaking new ground. Today, let us step into the sales subsidiary in Malaysia and see the story of Liu Xuehai, this iron-willed pioneer rooted overseas, who overcomes market barriers and cultivates deep ties abroad.
In summer, Southeast Asia is steaming with heat, and the waves of warmth beat down on the skin with sweat. Yet for Liu Xuehai, chief of the Malaysian sales subsidiary, what burns hotter than the weather is the close-quarters combat of the market. Customers each have their own demands - some stringent on quality, some sensitive to price, some with picky needs - and every front is like a mountain standing in the way. Behind him is the trust the company placed in him; before him is the performance that must be won. He and his team had no way back; they did only one thing: nail themselves to the front line.
Part 01: The Door to the High-End Market, Opened Inch by Inch with Sincerity. During that period, Liu Xuehai's schedule ran like a high-speed gear, shuttling between cities and countries by day and sitting down with local colleagues and domestic teammates late at night to review. Client names and bottlenecks on the whiteboard were erased and rewritten, and the lights often went out past midnight. He knew full well the barriers of the high-end market - there, international giants had for years poured their dominance into an iron wall. Instead of rushing to sell, he dove in to study the clients' production lines and process pain points, attaching a detailed technical comparison with every sample he sent. When a client abruptly changed specifications and urgently needed confirmation of print compatibility, time was tight as a string about to snap. He coordinated domestic factories and overseas testing resources through the night, delivering the expedited samples and report to the client's desk within two days. The other side did not agree on the spot, but granted a small trial order. That tightly shut window finally cracked open a sliver.
Part 02: The Market Others Detoured Around, He Walked Straight Into. In the mire of the price war, peers withdrew one after another, yet Liu Xuehai plunged into small and medium-sized processing factories. With scattered orders and thin profits, he was choosy about none, visiting them one by one and building a file for each - procurement cycles, inventory levels, seasonal fluctuations - remembered more clearly than the clients themselves. He could even remind them in advance: 'Time to restock.' Clients would laugh and sigh: 'You understand my warehouse better than my own warehouse keeper.' This clumsy dedication helped Chenming plant its feet firmly amid the smoke. There was also a hard nut - a specialty paper project in a certain region that had been shelved for a long time. The client demanded harshly on burst resistance and moisture resistance; several suppliers had failed before, and the project had stalled for over half a year. While others detoured, he volunteered, leading the technical team to investigate the operating conditions item by item, leaving out no detail from temperature and humidity to downstream speed. With every formula adjustment he stood by the production line, his phone stuffed with on-site videos and data. After three trial runs, performance fully met the standards. The client's workshop manager patted the paper roll and said, 'We are convinced by your seriousness.' The stalled cooperation started moving again.
Part 03: Every Delivery Plants Warmth in the Client's Heart. Tackling tough problems was never one person's charge, but a group illuminating one another. The team included local colleagues familiar with local rules and deployed comrades working day and night in sync with the domestic side. With clear division of labor and constant backup - some developing new clients, some watching production scheduling, some managing follow-ups - problems never lasted the night. Local colleagues said Liu Xuehai had a resilience that made people want to fight alongside him. It was precisely this combined force that let key clients keep growing, broke the ice in the high end, held firm as a rock in price-sensitive areas, awakened dormant business, and brought in a steady stream of new clients. The June targets were held up under heavy pressure. And what sustained their charge forward was the warm, solid force behind them - the Group's direct coordination of strategy, the intensive high-level mutual visits with international partners, and the company's continued commitment to high-yield markets. The leaders watched not only the numbers but also every difficulty on the front line, promptly allocating resources to clear obstacles. Liu Xuehai understood: the overseas team was never an island, but a piece steadily held in place within Chenming's global chess game. The hot wind has not ceased, but the road beneath their feet grows brighter. For every door knocked open, every wasteland cultivated, every on-time delivery, silently tells the story: Chenming people hold firm, take root deep, and go far. And this conviction comes as much from the courage to charge at the front as from the warm light that always shines behind them.
2026-8-14
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